The first thing you need to do is choose what website platform to build your website on. There are many different CMS (content management systems) to choose from and choosing the right platform is a top priority. You don’t want to start building your site on a CMS platform to find out that it’s totally wrong for you and your site. There’s a load of free website building platforms that you could use, but these free websites aren’t great for the long term. You’re restricted to using their own hosting and their own sub-domain ( yourwebsite.freewebsitecompany.com ).

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You can sell products and services on your website if you have the Online Store plan. You’ll have an online store that will allow you to add products and services, set up different types of payment methods, and even specific types of shipping. Your store will be integrated into your website as a page. You can add featured products for your visitors to scroll through, make quick purchases using PayPal and Apple Pay and promote your store/products through coupons. You can also use the same type of email marketing that is included in the Business Plus plan to send email communications to your subscribers and customers about sales in your store, coupon offers and events. Establishing a strong online commerce can boost your current sales, especially if you have a brick-and-mortar store.

Hi David, Thanks for your comment and the analogy! As we say in the article, there are times when we definitely recommend a website designer. But for entrepreneurs, sometimes this isn't a realistic option. We truly do believe you can help your business grow and succeed by using a website builder - we've been there and seen it happen! While there's certainly a time to hire a web designer to make the most of their expertise, website builders are great for opening up the possibility of success to everyone. We believe nobody should be stopped from creating a website because of technical ability, and the same goes for financial situations. Website builders create more options for more people to promote their business online, and we think that's great! Thanks for reading and for joining the discussion, I hope you've found it interesting - Lucy
Hi Joseph, Thanks for your comment, I think your business idea sounds great and is definitely something you could set up with a website builder! You've got lots of options, depending on your technical ability and budget. Wix has a range of blank templates where you can start from scratch and build your own design, while still keeping the ease of use and customization tools that come with the builder. You can see Wix's blank templates here. For more information on Wix, read our in-depth Wix Review to see if it could be right for you. If you fancy a more hands-on and technical challenge, check out Squarespace's Developer Platform which lets you create a fully custom site - you can either choose a template or build it totally from scratch. You can read our Squarespace Review to find out more on this website builder. The last one I'll recommend having a look at is WordPress - it's known for it's flexibility and if you can code then it really is a blank page for you to make your own! Read our WordPress Review for a better idea of what you can do with this popular platform. I hope that's helped, do let us know how you get on with the pet portrait painting business! Thanks for reading, Lucy

This is a great review post on website builders. I have tried some of them myself but most of them were hard on the budget and too clunky for me to actually use. Weebly and Squarespace did have what I was looking for but decided to abandon them for lack of time. The customer service on most of these is pretty bad (except the top3). I was actually going to do a review on most of these website builders myself but you’ve done a good job here.
Web.com also has enormous security problems. I try every website builder with my own credit card (to test billing practices) and in order to cancel my Web.com account I had to tell customer service my password over the phone. It's hard to overstate how huge of a security problem this is. It makes you incredibly vulnerable (remember: these agents can also see your email address!).
One downside of most of these services is that, should you someday want to move to another web host, you'll likely be out of luck because of the custom code they use to display your site. Only a few of the services here let you take your site to another web hosting service: The most complete example of this is Weebly, which lets you download the standard site server folders. Squarespace offers some transferability by letting you output your site in standard WordPress format. As you might expect, the same transferability holds for WordPress.com.

Templates provide a framework for your website — a coherent, attractive canvas for you to paint the content of your site onto. They’re how you can have a site that looks good without having to hire a designer. Templates dictate color scheme, what your homepage header and menu bar look like, and the content width on your site, so it’s essential to pick the right one.

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It may be worth your time and investment into having your web developer take the time to install the same kind of tracking on your old website. This will not only allow you to get an understanding of what's working now, but also give you a baseline to compare your new website once it's live and running. You might find opportunities where your old website was finding success that your new one overlooked - it happens and that doesn't mean you or your developer failed - it's part of the ongoing process of improving and managing a new website.

11. Machine Learning And Artificial Intelligence -- Yes, really. Artificial intelligence is no longer a futuristic, high-tech term and has successfully worked its way into our everyday vernacular and online experience. Don’t believe me? Have you ever posed a question to Siri or Alexa? I rest my case. Adobe’s Sensei is delivering AI tools to various web design platforms worldwide, making it a more accessible, available resource.
Because today, after 4years and half of development, well, I can code in C/C++ (advanced programs), .NET (WPF, UWP, Xamarin), Java (Softwares, Android), Go (API, WS) but I never did any website or webapp, so I would like to get into it. I feel like today it’s an important part so why not. But yeah, I feel like WordPress is high-level and I’m more a low-level dev, so what would be the best way to start or just the best approach overall?

Denis Pinsky is a Director of Digital Marketing and Analytics at Forbes. For the past 15 years, he's been using industry-leading practices to assist companies implement masterful solutions in all aspects of internet marketing and e-commerce. With a team of industry veterans and an arsenal of the cutting-edge technologies, Denis founded Webfia Inc to provide scalable and sustainable solutions in the areas of eCommerce, Web Analytics, Web Visibility, Website Optimization, and SEO.


Weebly is a great software. The high rating says that other people are also satisfied with it which is always nice. I have a free account there and I like creating websites with it. I’m still considering upgrading to a premium package. However, I’m still not sure how I’ll create my site – I might use a blank template. About WordPress and other CMS options, I think that browsing through the hundreds, upon thousands of available themes could is very time consuming, and results in failure of finding the right theme for a certain subject, which leads to confusion. Getting started with a service just makes you take action, it surely helped me.
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