Blogs are swell, but sometimes you need a simple place to park your persona on the internet for branding purposes. In this case, you can just get a nameplate site, or as we prefer to think of them, a personal webpage (rather than a multipage site). Instead of linking internally to your store or other pages of note as you would with a more traditional web page, a personal site usually has links that go elsewhere—to your social networks, wish lists, playlists, or whatever else is linkable.
So you've set your goals, and now it's time to figure out how to tell if you've met them. Too often, I hear "business is going well, so it must be working" from clients regarding their new website or marketing campaign. But in this day and age, we have the tools to be very specific with your tracking and they can help you really dig into the effectiveness of your website.
Search Engine Optimization 2020
We take an iterative, dialogue-based approach to design, exploring ideas and directions and leaving ample time and space for feedback and refinement. You’ll get a clear sense of what your options are and how they affect the overall design. And we’ll help guide the conversation to generate the most valuable, relevant feedback possible from your wider team.
We make sure that, when SEO is important for a website, we follow all best practices with page structure, content breakdown, site crawlability, proper tagging and schema, and other relevant features we have to consider. There are some sites where SEO isn't as important, and we can be a little more flexible in our design (especially to the way content is laid out), but for the most part, we want your site to be optimized first for the user experience, and second for the robots.
Internet Marketing Overview
As we said in the last step, templates provide a framework. Given how many people use builders to make a website nowadays, odds are there are a few sites out there with the same framework as yours. At the very least you will need to populate a chosen template with content specific to you. And to really stand out, you’ll need to do some customization.
Video Marketing 3.0
The other side of the "local" coin is that I firmly believe that the quality of work done by an in-house team is significantly better than that which has been outsourced. Out of the thousands of websites I've seen over the years, it's always the ones developed off-shores that have caused issues. They're cheaper for a reason, and they often show it in performance. I understand that the best firm for you may not be down the street, but work with a team that can communicate (frequently) in your language, understand your goals, and be held accountable to meeting them.
GoCentral Website Builder can act as your hub, the place where your friends and contacts can see your posts, photos, videos and more. With the option to link to your Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and Google+ on your website, your visitors can be everywhere you are on the web. Being able to cover multiple platforms gives you the opportunity to reach more people, while creating appropriate content for each of your socials (like posting all of your photos on Instagram, and tweeting about your most recent business venture on Twitter). By centrally locating all the links in one place – your new website – you are giving your website visitors a seamless experience. Linking to your social media in your website gives you an advantage in communicating with your visitors; the more they can connect with you and do so in the forum that’s most comfortable to them, the more they’ll engage with your site, and thus you or your business.