However, your presentation of Comparative Web Builders was absolutely, totally and altogether superb! It was the essence of distilled intelligence, of simplifying a complex mess, of bringing flawless order out of scuzzy chaos. I congratulate you on possessing an unusual and unique skill and talent. I am a writer and inventor, and nothing turns me on intellectually more than seeing someone do what you did! Your work is stunning.
So you've set your goals, and now it's time to figure out how to tell if you've met them. Too often, I hear "business is going well, so it must be working" from clients regarding their new website or marketing campaign. But in this day and age, we have the tools to be very specific with your tracking and they can help you really dig into the effectiveness of your website.