Even if your site’s primary purpose is not to function as a blog, you may find yourself requiring one at some point (Be sure to read the how to start a blog guide for a complete overview), either to keep your visitors updated or to use as a marketing tool. SEO, for example, is something that requires the creation of content to get your website noticed by search engines. Most website builders have built-in content management systems that allow you to write and edit blog posts in your browser. These systems make it easy to create rich content on the fly.
Often seen in news and community websites, the goal is to engage users and get them to return often so you can then display and promote advertising to them. The site should be built to provide a constant stream of fresh, topical information. This promotes return visits, sharing and engagement, which allows for more opportunity to display ads. With more traffic, the value of ads to advertisers increases. These types of sites are also very heavily integrated with social media.
Once you’ve identified a pool of candidates based on skills and availability, look at their experience and browse their gig gallery. Look at samples of previous website design to get a sense of their style, and choose the candidate whose style you like best. You can contact them before ordering, explain your project requirements, expectations, and budget, and provide examples of work you like by the seller or someone else as a visual reference.
The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript API's, each as a new but individual standard.[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript API's, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).
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Support among the services varies widely, from free WordPress.com account's only offering community support, to Jimdo's email-only service, to Wix's telephone-callback service—even for free accounts! Many of the site builders offer rich online support knowledge bases and FAQs, so there's a good chance you won't even need to contact the company. I test each service's support as part of the review process by asking about some less-common site-building procedures.
The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

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When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.
There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.[30] The web designers are responsible for the visual aspect, which includes the layout, coloring and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.[31] 
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